TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign During Holiday Season
Last December, 781 Americans lost their lives in car crash fatalities involving a drunk driver, and New York was one of only 10 states that cumulatively accounted for 54% of all alcohol-impaired driving fatalities in 2016.
To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 14th annual "Project Roadblock" initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council's "Buzzed Driving is Drunk Driving" PSA (public service advertising) campaign.
The PSA's are designed to help individuals recognize the "warning signs" that they may have had too much to drink before driving, such as rolling down the windows for fresh air, or planning to take the back roads home. All of the PSAs end with the tagline "Probably Okay isn't Okay," reminding drivers to find a safe way to get home instead of getting behind the wheel.
Through continued support of Project Roadblock, and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 20% from 13,099 in 2004 to 10,497 in 2016.
For more information about Project Roadblock, visit tvb.org/projectroadblock, and follow the campaign online using hashtag #ProjectRoadblock on Facebook and Twitter.
Remember...Buzzed Driving is Drunk Driving. Please Drive Safely This Holiday Season.
-Courtesy of the AdCouncil